Quick & Easy Guide to Article Marketing (Part 2: Advanced Strategies & Growth Tips)
In today's Part 2 article, we will cover the following topics:
👉 Read first: Article Marketing Part 1
5. What to Do Before Submitting to Article Directories.
6. Red-Hot Tips to Get Your Articles Read.
7. Writing a Resource Box That Makes People Click.
8. If You Hate Writing Articles…
To all writers and non-writers out there, now is the time to start digging up those creative writing skills.
With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to sites and converting them into buyers. This is why article writing, submissions, and publications are also getting popular.
There are already many tools that people can use to make the process of distributing their articles easier. Though this is invaluable in getting the contents more exposure, it is only half of the story.
Let us look first at the common mistakes that some people make before submitting their content to article directories:
1. Confusing the reason to promote the articles with the reason to write them.
In article writing, there are three key benefits you are promoting: branding, lead generation, and promotion, which are all part of your optimization efforts.
But there is only one reason why you write an article, and that is to inform your audience. If the article is not focused on this primary and most important purpose, it will fail to achieve the three promotion benefits because no one will be interested in reading it.
You need to figure out first how to get people to read what is in your article, then make them click on your resource box. You can achieve this by producing better content.
2. Failing to maximize the promotional opportunities of article marketing.
You may know already that your articles can help you generate additional links back to your site. But do you know that you can get more visitors and better search engine results from that same article?
Mention keywords at strategic places. Just be sure not to overdo them. Some are even using anchor texts, which is also an effective method. But it is important to know that the majority of directories are not able to support this.
Remember that it is not only about the links back to your site. Part of doing well in your article marketing is getting picked up by publishers with a large audience and gaining the ability to leverage other brands because of the quality of your work. Better search engine results are also a great benefit.
But these things do not put much money in your pocket. Other factors can turn your article about marketing efforts into an opportunity that can boost your earnings. Not just increase the number of visitors to your site.
Start out with a plan and see to it that your article will serve the function that you intended it to have.
3. Publishing content that does not help your readers.
Maybe in the process of writing articles, you are thinking that all that you want is to link back to your site. And any visitors it can generate are fine. Guess what? Not all article banks and directories are going to accept your content automatically. Oftentimes, they have some guidelines and specifications on the articles that they are accepting.
You can double the number of sites you can submit to by writing articles that the directories want to share with other people. All it takes is one publisher with a hundred thousand readers to increase your potential audience overnight.
Write the articles that publishers want in their publications if you want your article marketing to work the most effective way for you. This also means you must obey the standard guidelines, spell check, research a good topic, and even hire a writer to produce good content on your behalf.
In the end, it is all really a matter of choice on your part. You can start getting a little exposure from increased links back, but on a very basic level. Or enjoy massive exposure from a little extra time making quality content.
It will be your choice. You may not know that an article submitted to directories is not meant to have the same level of exposure as highly targeted content, geared to a narrow group of people.
Learn the difference between these two, and it will surely help you know what kinds of articles to write and to submit.
Red Hot Tips to Get Your Articles Read.
There are many people who dread having to write papers or articles. Many just feel like it seems to be too much work, and it all just goes to waste when no one reads it. To some people, reading articles seems like work too, especially if the article is boring and very bland. Well, articles are supposed to be read; that’s their purpose to impart your message and information. If it is not read, then it is a waste of time and effort.
But all the same, articles have to be written to read. It’s just a matter of making them good. Making a good article doesn’t have to be strenuous and straining. There are Just Some points that need to be reminded of, and some guides to follow. Once you get the hang of it, writing articles could be fun, as well as profitable for you and your site.
Of course, writing articles must be about something you know about, that’s why if you own a site, you are probably knowledgeable about that certain topic and theme. When you write about it, you won’t have a hard time because you already know what it is and what it’s about. It’s just a matter of making your articles creative and interesting.
To make sure that your articles get read and enjoyed, here are six red-hot tips to get your articles read. These tips will make your articles readable and interesting.
1) Use short paragraphs.
When the paragraph is very long, the words get jumbled in the mind of the reader just by looking at it. It can get quite confusing and too hard to read. The reader will just quickly disregard the paragraph and move on to much easier reading articles that are good to look at as well as read. Paragraphs can be a single sentence, sometimes even a single word!
2) Make use of numbers or bullets.
As each point is stressed, numbers and bullets can quickly make the point easy to remember and digest. As each point, tip, guide, or method is started with a bullet or point, readers will know that this is where the tips start, and get stressed. Format your bullet and numbers with indentations so that your article won’t look like a single block of square paragraphs. Add a little bit of flair and pizzazz to your article's shape.
3) Use Subheadings to subdivide your paragraphs on the page.
Doing this will break each point into sections but still be incorporated into one whole article. It would also be easy for the reader to move from one point to another; the transition would be smooth and easy. You will never lose your reader’s attention, as well as the point and direction of the article.
4) Provide a good attention-grabbing title or header
If your title can entice a person’s curiosity, you’re already halfway to getting a person to read your article. Use statements and questions that utilize keywords that people are looking for. Provide titles or headers that describe your article's content, but should also be concise.
Use titles like “Tips on making her want you more”, or “How to make her swoon and blush”. You could also use titles that can command people, for example, “Make her.
Yours in six easy Ways”. These types of titles reach out to a person’s emotions and make them interested.
5) Keep them interested from the start to the finish.
From your opening paragraph, use real-life situations that can be adopted by the reader. Use good descriptions and metaphors to drive in your point, just don’t overdo it. Driving your examples with graphic metaphors and similes would make it easy for them to imagine what you are talking about. Making the experience pleasurable and enjoyable for them.
6) Utilize figures when necessary and not just ordinary and insipid statements.
Using specific facts and figures can heighten your article because it makes it authoritative. But do not make it too formal; it should be light and easy in them and flow. Like a friendly teacher having a little chat with an eager student.
Writing a Resource Box that Makes People Click.
The Internet is the information highway; this phrase has been used so many times that it should be nominated for the Internet Cliché Award. People who go to the Internet are subdivided into groups, but generally, they are out searching for information. Whether for gaming, business, fun, or anything else, the Internet has provided us with information that has proved to be very beneficial.
Over recent years, many people have learned the secrets of Search Engine Optimization. More sites have seen the effects that articles have done for the traffic of their sites. Some have even created sites devoted entirely to providing articles that could be read by their website visitors and have links that could lead to many sites that are related to the topics and subjects of the articles.
For example, the sites may feature many articles about a whole lot of topics. As a website visitor reads the articles they have searched for, they can find at the end of the article a resource box that can be clicked on to link them to the site that has submitted the article. Of course, the article would be in relation to the site. Let's say if the article is about rotating the tires, the resource box may lead to a link to a site that sells tires or car parts.
A resource box is what you usually find at the end of an article. They will contain the name of the author, a brief description of the author, a brief description of the sponsoring site, and a link. If a reader likes what they read, they will tend to find out where the article came from to read more. The resource box will be their link to the source of the article, and this will entice them to go to the site and do some more reading or research for the subject or topic they are interested in.
But like the article itself, the resource box must also be eye-catching to demand the attention and interest of the reader. While the resource box encompasses only a small space, providing the right keywords and content for your resource box will provide more incentive for the reader to go to your site.
Now we know what resource boxes are, and what the benefits of having a good resource box are.
It mainly drives traffic to your site.
Many sites would allow articles to be placed on their sites because they can make use of the articles to fill out their pages. They also get affiliation with other sites that can be beneficial for them as well. For the sponsoring site, when you get people to click on your resource box, you generate traffic that can be counted upon as potential customers.
So, what would be good content for your resource box? Basically, it is keywords, learning about the proper keywords that people are mainly searching for. There are many tools you can find on the Internet that can help you determine what keywords to use.
Resource boxes can also make use of all the creativity they can get. You only get a small space for your resource box, so you'd better make the most of it. Try to catch the attention of your reader with resource box content that can make them give a second look. Unlike TV ads, you don’t have visual aids to drive your point home. But you do have the power of imagination of a reader. With the right content, you can make them think and be intrigued.
Another tip is to use keywords that are related to your site. Do not mislead your potential website visitors. Build your credibility so that more people will be enticed to visit your site and browse what you have to offer. Make the people click on your resource box by providing resource box content that makes a lasting impression. You only get one chance to wow them and hundreds of chances to repulse them.
Never underestimate the power of the resource box. It may be small, but it will provide significant aid in driving traffic to your site. A boring resource box will never get a job done. Be fun and creative, but at the same time show that you have a great deal to offer, too much to ask for something that couldn’t fit in a paragraph? Yes, and no, there are many tips and guides that can help you in doing this. The first step is realizing how
An important resource box could be in making people click on your link and be directed to your site.
If You Hate Writing Articles…
Owning, running, and maintaining an Internet-based business or a site requires an article. Plain and simple, everyone who has a site knows this. Even those who don’t have sites but are frequent Internet users have this as well. Articles quench the thirst for information and knowledge of the people. Plus, the articles provide many other benefits for the site.
The benefits that articles provide are putting a site high in the ranking in search results for keywords and keyword phrases that pertain to or are relevant to their site. They also provide attraction to website visitors when they are appreciated and are linked to your site from another site or newsletter. Articles provide for the increase of the confidence and trust levels of customers in your site and company.
Many articles are also beneficial to both the company and its traffic. When the readers like the articles, they would tell more of their friends, family, and peers and recommend your site to them, providing a larger volume of traffic. You get bigger sales if your traffic trusts and believes in you. Your product or services would be much easier to sell when they know you know what you are doing and talking about.
So ok, we have established that articles are very important to a site and to business. Articles are crucial, and to keep ahead in the game, a site must have an article; it is imperative. There is one dilemma, though: not many people like writing articles.
Many website owners would rather spend on something else, and unless you’re a big-time company, you don’t have the necessary resources to use on a pool of article writers. Plagiarism or copying of other articles is frowned upon and could easily get you into trouble, worst case scenario, a hefty fine and jail time.
So, what are the other options?
Well, for starters, if you hate writing articles and you can’t afford to hire people to write for you, then don’t. Get free articles. The first place to look for free articles is the public domain. Here, you won’t have problems with copyright infringement and the following penalties and fines if you get caught for plagiarism.
Public domain articles are articles freely given to the public for public use. You can do whatever you want with it. You can place it on your site, name it as yours, put it in a newsletter; it's your decision. Always remember, though, that you will have to choose articles that are very relevant to your site.
The downside to public domain articles is that since it is free for everybody, many of your competitors may have access to them as well. Since every site needs to be original and unique even though you have the same niche, this could be a predicament. You may also have to edit them a bit to place more keywords and keyword phrases to make them better.
Another way to get free articles is to allow other sites that have the same subject or topic as yours to submit articles to your site.
This would be only to augment your existing content, or else all your articles would lead to other sites, since these articles would have resource boxes with them that could link or direct the readers to their site. That’s why it is important to have your own articles; you could use them to link your site to other sites as well.
Tip: To truly feel the impact of a good article on you, go for original ones. Many article writers do part-time and freelance article writing jobs that charge only minimal fees. You can get good articles that have all the keywords and keyword phrases you need, and people are looking for.
The investment you made in these articles would be worthwhile because you could use them for all the benefits you could offer. You hold copyrights to them, and you will be able to use them anyway you want.
As your articles help you in building your business and your site, you will have more articles to write, and maybe then you won't have second thoughts about articles.
Final Thoughts
Article marketing is not just about writing—it’s about strategy, consistency, and growth. By applying both beginner fundamentals and advanced techniques, we can build long-term traffic and authority online.
Final Word: Al-Reza The Edutainment is your ultimate hub for smart learning, digital growth, and practical success strategies. Explore more expert guides, powerful tools, and actionable tips to level up your skills and income online.
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